Marcc collection isn't your average, round-the-way apparel and
definitely not for the weak-minded and fearful. Each product is unique
and strategically created for the bold and beautiful of fashion. With a
hard-focus on the daring and adventurous crowd, this line is designed
for the strong, self-assured elites who can do what the hell they want
and couldn't care less of what anyone else has to say about it.
For the MARCC Spring/Summer 2012 graphic t-shirt release, the idea behind the line and this year's campaign is a celebration of the lifestyle of BAD MOTHERF@#KERS everywhere!
[ BAD MO-THER-F@#-KER(S) ] (n.) origin: 1895-1900; < Latin: A fearless society of confident, fashionable, and successful individuals who step out in a collection of graphic t-shirts and accessories designed for the bold & daring; always standing out in a crowd.
Here at MARCC we think it's time for a coup d'etat; it's time for BAD MOTHERF@#KERS to rise; rise and overthrow this tyranny of the good. Rebellious creatures everywhere who embrace taboo & go against the grain must stand now and save the planet from the rising tide of global boredom. To embrace the bad means not to give a damn about what anyone thinks and to act on the passion of your instincts. Being good might get you a golden star in school, but being bad gets you after school detention with the hot substitute teacher. Being good might get you an invite to the party, but being bad means you crash the party, trash the the venue, and leave with the host's date and a crew of 7 models in your entourage. Good girls might wear shorts and a tank in the summer, but bad girls wear a t-shirt, heels, and a full length fur coat. Being good might get you a pat on the head, but being bad gets you a smack in the face and a story to tell...lets face it, bad is the new good.
The Marcc line has become a much publicized favorite among the biggest and baddest trendsetters in entertainment and fashion including Jay-Z, Rihanna, Mariah Carey, Lady Gaga, Kim Kardashian, Taraji P. Henson, Teyana Taylor, Kurt Kummel, Diggy Simmons, Mindless Behavior, Angela Simmons, Vanessa Simmons, Kendall Jenner, Estelle, Will.I.Am, Wale, & Jamie Fox.